What is Blue Ocean Strategy ? 😉

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The Blue Ocean Strategy is actually about a book yang mengandungi teori tentang pengurusan. Penulisnya ialah W.Chan Kim dan Renèe Mauborgne. Di mana mereka ini adalah profesor di INSEAD. Mereka berpendapat bahawa strategik ini mampu melonjakkan kompeni, pembeli, dan para pekerjanya. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.^[2]Expanded editions of Blue Ocean Strategy were published in 2015 and 2017, respectively.^[3]