Friday, 12 July 2019

What is Blue Ocean Strategy ? ๐Ÿ˜‰

First of all, I want to say hi and thank you for watch my blog and hope that the people read my blog always be blessed. ๐Ÿ˜˜


The Blue Ocean Strategy is actually about a book yang mengandungi teori tentang pengurusan. Penulisnya ialah W.Chan Kim dan Renรจe Mauborgne. Di mana mereka ini adalah profesor di INSEAD. Mereka berpendapat bahawa strategik ini mampu melonjakkan kompeni, pembeli, dan para pekerjanya. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"โ€”unexplored new market areas.[2]Expanded editions of Blue Ocean Strategy were published in 2015 and 2017, respectively.[3]








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